Salesforce increases prices as it promotes new AI features
Bloomberg Brody Ford Salesforce Inc is increasing the price for several products becoming the latest utility maker to adjust its cost structure as it integrates artificial intelligence List prices will go up by an average of for major product lines in August the company reported in a declaration Tuesday The cost of the workplace communications tool Slack will also rise These increases reflect the major ongoing innovation and customer value delivered through our products Salesforce mentioned in the announcement The customer management application giant last raised prices in and before that hadn t increased list prices in seven years The introduction of AI features has thrown traditional utility pricing models into flux A great number of companies are offering more pay-as-you-go options and in selected cases increasing base prices Adobe Inc has reported multiple price bumps in fresh years as it has developed a family of generative models Related Articles OpenAI snags million contract with US Defense Department Silicon Valley-based air taxi firm Archer sees more defense demand in near term Trump-supporting brain emulation advocate pushes for federal takeover of Alameda s former air station for tech utopia WhatsApp to start showing ads to users in specific parts of the messaging app Apple risks fresh EU charge sheet over app store curbs Salesforce is focused on pushing its AI product dubbed Agentforce which is meant to complete tasks such as customer utility without human supervision Last month the company broadcasted it would allow customers to reallocate spending from traditional platform subscriptions to the AI tools More stories like this are available on bloomberg com Bloomberg L P
